Holiday Shopping Post Mortem

Where did Canadians plan on shopping this holiday?

Holiday Spend 2009 (C$ Per Capita/Household)

• Blue - Mostly power centre / standalone retailers
• Yellow - Mostly shopping centre retailers
• Grey -  Internet merchants
• Size - relative spend

Maritz Canada recently published their Canadian Holiday Shopping Poll which we analysed a little differently. We multipled the intention to purchase with the average purchase amount to come up with a per household sales estimate. This number should roughly approximate relative sales at each of these retailers.

So what does this tell us:

It provides a unique glimpse into the 2009 holiday retail landscape. Shopping Centre, Power Centre and Internet merchants can be compared directly.

• Walmart is the dominant holiday retail destination in Canada
• Costco, with a limited customer base (memberships) is #2 in Canada for holiday shopping, wow
• Shopping Centres are retail aggregators (venue for specialty retailers to access traffic)
• Pentration at internet merchants is now of similar magnitude to mainstream retailers

Based on Maritz Canada 2009 Canadian Holiday Shopping Poll

http://www.newswire.ca/en/releases/archive/December2009/09/c9460.html