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    Holiday Shopping Post Mortem

    Where did Canadians plan on shopping this holiday?

    Holiday Spend 2009 (C$ Per Capita/Household)

    • Blue - Mostly power centre / standalone retailers
    • Yellow - Mostly shopping centre retailers
    • Grey -  Internet merchants
    • Size - relative spend

    Maritz Canada recently published their Canadian Holiday Shopping Poll which we analysed a little differently. We multipled the intention to purchase with the average purchase amount to come up with a per household sales estimate. This number should roughly approximate relative sales at each of these retailers.

    So what does this tell us:

    It provides a unique glimpse into the 2009 holiday retail landscape. Shopping Centre, Power Centre and Internet merchants can be compared directly.

    • Walmart is the dominant holiday retail destination in Canada
    • Costco, with a limited customer base (memberships) is #2 in Canada for holiday shopping, wow
    • Shopping Centres are retail aggregators (venue for specialty retailers to access traffic)
    • Pentration at internet merchants is now of similar magnitude to mainstream retailers



    Based on Maritz Canada 2009 Canadian Holiday Shopping Poll

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