Cadillac Fairview has partnered with youth charity ME to WE and as part of the initiative, the landlord has provided charity with a donated retail space at CF Toronto Eaton Centre -- North America’s busiest shopping mall. The new WE store opened to the public on July 28.
The 500 square foot WE boutique is located on the mall’s second level, next to the busy Dundas TTC subway station entrance. The store features a variety of innovative ME to WE products that “empower people to change the world with their everyday consumer choices”. Every ME to WE product provides life-changing gifts to children or families in WE Charity partner communities, from school supplies to scholarships to health care to alternative income opportunities.