First Black Friday bumped up, now the Boxing Day shopping creep is becoming standard.
While Amazon.ca is opening its “Boxing Day Deals store” again on Dec. 23, and Best Buy’s Boxing Day sale starts on Christmas Eve, sporting retailers Atmosphere and Sport Chek advertised Boxing Day sales that began on Saturday and other businesses were pushing Boxing Week events even earlier.
“It certainly is a creep and I don’t know if it makes sense,” said Alex Arifuzzaman of InterStratics Consulting Inc. of the shift from the traditional Dec. 26 sales bonanza.
“From a retailer profit point of view, I don’t see what the advantage is. The retailers before Christmas are bursting at the seams, so what’s the point of lowering your margins at a time when there’s a shopping frenzy going on?
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