Taco Bell is taking a gamble on Las Vegas.
The Mexican chain revealed on Tuesday that it's going "all-in" this fall and opening a flagship restaurant in the heart of the Las Vegas Strip.
The two-story, 24-hour Taco Bell Cantina will take inspiration from Vegas in its design and decor and will serve alcohol, including beer and "Twisted Freezes" — frozen beverages with either vodka, rum or tequila.
Tapas-style menu items exclusive to Taco Bell's Cantina restaurants will also be served.
Taco Bell introduced four new store designs back in May in hopes of attracting diners to a sleeker, more modernized dining experience. While the Mexican chain has steady lunchtime traffic, the brand has branched out to stake its claim in the breakfast and midnight snack categories. However, Taco Bell has yet to make its mark on dinnertime.
Taco Bell's new Las Vegas location appears to be designed to attract diners to stay, as it features community seating and an outdoor patio in addition to the serving of alcohol.
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