Imagine being able to feel the fabric of the dress you are looking at online, or being welcomed by name by a screen as you enter a store; imagine being able to pay for your goods by walking out the door without waiting in line at the cash register or providing a password.
The retail industry, revolutionized by the Web, is on the cusp of more change, with new technologies trying to lower the barrier between “I want” and “Look what I bought.”
The technologies are bringing the world of Minority Report closer to the present.
Some technologies are closer to market than others. Here are that were on display at the Dx3 (digital marketing, retail and advertising) conference in Toronto this week.
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