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    International Retailers Entering Canada
    Recent Posts

    Recent Articles

    Target announces Starbucks as coffee retailer for Canadian stores (Starbucks Newsroom)

    Loblaws launching loyalty program to coincide with Target entry (Globe and Mail)

    Zellers reviews options for outlets ‘left behind’ (Globe and Mail)

    Canadian malls are the Target of expansion(Montreal Gazette)

    Sobeys and Target: a winning combination (Financial Post)

    Target’s rejected sites in high demand by rival retailers (Globe & Mail)

    Walmart, Canadian Tire in Target's crosshairs (Financial Post)

    What we can expect: Tony Fisher talks about Target Canada (Financial Post)

    Target’s Canadian foray hits cost hurdle (Globe & Mail)

    Announcement of which Zellers are to convert coming by end of May? CTV

    "Death of Canadian retail greatly exaggerated" Rona CEO (Financial Post

    Impact on Canadian Tire (Financial Post)

    Canadian Retail Industry Viewpoints (Profit Magazine)

    Canadian Entry Strategy

    The Canadian market has been identified as a strategic growth opportunity by a number of US retailers. The value is seen in:

    • Strengthening currency
    • Lower retail penetration than US
    • Similar market to US
    • Familiarity with brands

    The team at InterStratics has worked on the strategy & location analysis for some of the most successful retail expansions in Canada. In addition we have worked on national portfolios which include some of the most succesful current developments in The US. We are in a unique position to provide strategic advice on your Canadian entry.

    A physical store network  effectively cannot be changed once it is built out. Location strategy is therefore the key opportunity to  think though the issues for today and the future.

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    We are in a unique position to have successfully engaged in both markets. Our Canada-US analyses are more meaningful and based upon recent experience.

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    Typically our analysis includes:

    Macro Analysis - Portfolio-wide opportunity evaluation measured on a consistent basis

    • Evaluation of key performance indicators
    • External factor analysis
    • Future performance benchmarking
    • Market opportunity analysis
    • Prioritization of go-to and expansion markets

    Micro Analysis - Market-wide evaluation of individual opportunities measured in a comparable and comprehensive manner

    • Detailed performance and competition analysis
    • Evaluation of changes to the market
    • Optimal network configuation
    • Identification and prioritization of steps to optimize market configuration

    We can provide a free overview of our services tailored to your requirements - please contact us.