Tuesday
Aug052014
Wal-Mart plans to customize website
Tuesday, August 5, 2014 at 11:16AM
Dive Brief:
- Wal-Mart announced Monday planned changes to its website that will increase personalization.
- The retail giant's website will feature customizable home pages based on shoppers' past purchases and search history, as well as their location and local weather.
- Wal-Mart has been increasing its efforts to improve its website's customer experience, as the retailer has seen promising growth in its e-commerce division.
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