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    « Tweets | Main | Wal-Mart's latest move to slam Target in Canada: New CEO with grocery chops »
    Tuesday
    Aug052014

    Wal-Mart plans to customize website

    Dive Brief:

    • Wal-Mart announced Monday planned changes to its website that will increase personalization. 
    • The retail giant's website will feature customizable home pages based on shoppers' past purchases and search history, as well as their location and local weather. 
    • Wal-Mart has been increasing its efforts to improve its website's customer experience, as the retailer has seen promising growth in its e-commerce division. 

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