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    Location Analysis

    Recent Posts

    Recent Articles

    Target announces Starbucks as coffee retailer for Canadian stores (Starbucks Newsroom)

    Loblaws launching loyalty program to coincide with Target entry (Globe and Mail)

    Zellers reviews options for outlets ‘left behind’ (Globe and Mail)

    Canadian malls are the Target of expansion(Montreal Gazette)

    Sobeys and Target: a winning combination (Financial Post)

    Target’s rejected sites in high demand by rival retailers (Globe & Mail)

    Walmart, Canadian Tire in Target's crosshairs (Financial Post)

    What we can expect: Tony Fisher talks about Target Canada (Financial Post)

    Target’s Canadian foray hits cost hurdle (Globe & Mail)

    Announcement of which Zellers are to convert coming by end of May? CTV

    "Death of Canadian retail greatly exaggerated" Rona CEO (Financial Post

    Impact on Canadian Tire (Financial Post)

    Canadian Retail Industry Viewpoints (Profit Magazine)


    Locationally aware methodologies provide an opportunity for analysis, visualization and decisionmaking.

    By adding the locational component to traditional analyses, a new and valuable level of insight can be achieved. Distance is an important decision factor used by customers in deciding where to make their purchases. Understanding this relationship will provide better forecasts and decisions.

    Our location analysis methodologies have been refined through over 10 years of analysis. Let us show you how we can work with your team to bring these best practices to your organization.

    Our methodologies include:

    • Modelling your customers behaviours using geography
    • Clustering your customers
    • Proprietary live regression techniques which boost accuracy and adapt immediately
    • Forecasts that are among the most accurate in the industry
    • What-if models that examine multple scenarios and select the most suitable one

    Let us bring our experience to your table!

    Is your customer draw convenience, destination or both?

    Sample of a distance decay graph by category for a single retail location

    What is the value proposition when looked at relative to your competitors locations? How does it differ from different points within the trade area?

    What is the behaviour of your customers from these different points?
    Let us apply our geographic competitive forces model to your customer data.
    Not looking at your data this way blends variation to yield lower accuracy. It is a common practice.  Don't make this mistake!

    Our services include:

    • Market Share Analysis
    • Retail Network Opportunities
    • Macro / Micro Analysis
    • Best Customer Analysis
    • Sales Forecasts
    • Site Analysis

    Where is the market?(Per capita demand shown in this example)

     Where are  the customers you are missing?

    Where does the customer shop? (Spider maps show the complex draw of a retail network)


    Block group boundaries now available in Canada! InterStratics has recently began using block group digital vector boundaries which greatly improve the resolution of your GIS projects. Great for small trade area analysis. Block groups can give your analysis a competitive edge. Contact us for more information.