Hudson’s Bay Co. is teaming up with New York’s luxury Kleinfeld Bridal salon

Hudson's Bay announce today that they will be teaming up with Kleinfeld Bridal to launch in it's downtown Toronto flagship location early 2014. This agreement will continue to bost Hudson's Bay position as the leading wedding registry retailer.

"The initiative puts a spotlight on the crucial wedding registry industry, worth an estimated $750-million in Canada. The registry is important to retailers such as Hudson’s Bay because it not only nabs the young couple and their friends and relatives to buy merchandise for the newlyweds, but also aims to hold on to them as lifetime customers for more shopping needs, including furnishing new homes and clothing their children." - Globe and Mail

The Bay Changes 50 Year Old Logo

TORONTO — The Bay is changing its logo for the first time in close to 50 years to reflect the department store’s banner shift to Hudson’s Bay, a nod to its historical roots and more upscale product offering. National Post

New Logo

 

Old Logo

 

The Bay's Response to Target

Response to New Competition in the Retail Market

• Will introduce new "three-tiered" rewards program in February 2013, rewarding customers for using an HBC credit card, as well as by number of visits (HBC Pressroom)
• Introducing new "cheap-chic" retailer sections within flagship stores, including TopShop and Kleinfeld Bridal (Globe and Mail)