Canadian Tire Response to Target

Number of Canadian Tire Retail locations within 15 minutes of Proposed/PendingTarget

• No Target within 15 minutes: 260 Canadian Tire Locations
• 1 Target within 15 minutes: 109 Canadian Tire Locations
• 2 or more Target locations within 15 minutes: 118 Canadian Tire Locations
• The most "Targetted": Mississauga Heartland Canadian Tire is within 15 minutes of five proposed Target locations

Response to New Competition in the Retail Market

• Paper "Canadian Tire" money to be replaced with card based rewards in a Nova Scotia pilot project (St.Albert Leader)
• Set to open new "Cloud Computing Centre" in Winnipeg by October. The centre will increase computing power by 20x, as well as provide 50 jobs. (Canada Newswire)
• Launched "The Canadian Way", the new digital customer experience, this campaign upgrades Canadian Tire's online catalogue, adding video and commenting features
• Focus on growing the number of Canadian Tire's credit card holders (Globe and Mail)
• Forzani Group to focus on Sport-Chek and Atmosphere as flagship stores. Set to add over 100 Sport-Chek and Atmosphere locations over the next 5 years, while closing 115 less profitable banner stores. Will add over 1.4 million sq.ft in total. (Canada Newswire)
• Negotiating new dealer contracts that aim to streamline the supply chain, while not giving up the dealer autonomy that Canadian Tire sees as an advantage compared to Target ( Financial Post)