Wednesday
Feb062013
Shoppers Drug Mart Response to Target

Shoppers Drug Mart's Response to Increased Competition:
- Increase focus on the aging baby boomers & seniors segment by increasing their frequency & crossover shopping through a number of initiatives including; $ 2.00 reduction in co-pay in Ontario, more seniors days & events, increased emphasis on med check, OTC counselling, physician interaction
- Continue market share growth in cosmetics by meeting unmet needs and adding brands - not releasing details of planned changes to beauty boutiques yet (Canada Newswire & April 26th earnings call)
- Have introduced a "VIB - Very Important Baby" rewards card for parents to promote baby products (Globe and Mail)
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