Tuesday
Feb122013
The Bay's Response to Target

Response to New Competition in the Retail Market
- Will introduce new "three-tiered" rewards program in February 2013, rewarding customers for using an HBC credit card, as well as by number of visits (HBC Pressroom)
- Introducing new "cheap-chic" retailer sections within flagship stores, including TopShop and Kleinfeld Bridal (Globe and Mail)


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